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"To address the ever-increasing demand, we have decided to launch our e-commerce portal with never-seen-before deals for the customers," Avneet Singh Marwah, CEO, SPPL, said in a statement.

New Delhi: Homegrown consumer electronics player Super Plastronics Pvt Ltd (SPPL) on Tuesday launched its own e-commerce platform https://shopsppl.in with an aim to do a yearly business of Rs 100 crore.

The company said that it targets to sell over one lakh products annually through the Android and iOS-friendly website, comprising a range of products such as ACs, coolers, washing machines and televisions.